New Vidyasagar Book Mart
COMMUNICATION SKILLS BOOK FOR B.PHARM 1ST SEMESTER, THAKUR PUBLICATIONS PVT LTD
COMMUNICATION SKILLS BOOK FOR B.PHARM 1ST SEMESTER, THAKUR PUBLICATIONS PVT LTD
Couldn't load pickup availability
PCI B.Pharm First semester book titled 'Communication Skills' is designed to equip students with the necessary skills to effectively communicate in the pharmaceutical industry. The course covers a range of topics including verbal and non-verbal communication, listening skills, writing skills, and presentation skills.
Students will learn how to communicate with patients, healthcare professionals, and colleagues in a clear and concise manner. The course also focuses on developing critical thinking and problem-solving skills, which are essential in the pharmaceutical industry.
By the end of the course, students will have the confidence and skills to communicate effectively in a professional setting, making them valuable assets to any pharmaceutical organization.
| As per approved syllabus of Pharmacy Council of India |
| Written by Experienced Authors |
| Fast & All India Delivery |
B.Pharm., First Semester
According to the syllabus based on ‘Pharmacy Council of India’
COMMUNICATION SKILLS*
Chapter-I (7 Hours)
Communication Skills: Introduction, Definition, The Importance of Communication, The Communication Process – Source, Message, Encoding, Channel, Decoding, Receiver, Feedback, Context.
Barriers to Communication: Physiological Barriers, Physical Barriers, Cultural Barriers, Language Barriers, Gender Barriers, Interpersonal Barriers, Psychological Barriers, Emotional Barriers.
Perspectives in Communication: Introduction, Visual Perception, Language, Other Factors Affecting our Perspective - Past Experiences, Prejudices, Feelings, Environment.
Chapter-II (07 Hours)
Elements of Communication: Introduction, Face to Face Communication - Tone of Voice, Body Language (Non-verbal Communication), Verbal Communication, Physical Communication.
Communication Styles: Introduction, The Communication Styles Matrix with Example for each - Direct Communication Style, Spirited Communication Style, Systematic Communication Style, Considerate Communication Style.
Chapter-III (07 Hours)
Basic Listening Skills: Introduction, Self-Awareness, Active Listening, Becoming an Active Listener, Listening in Difficult Situations.
Effective Written Communication: Introduction, When and When Not to Use Written Communication - Complexity of the Topic, Amount of Discussion’ Required, Shades of Meaning, Formal Communication.
Writing Effectively: Subject Lines, Put the Main Point First, Know Your Audience, Organization of the Message.
Chapter-IV (05 Hours)
Interview Skills: Purpose of an interview, Do’s and Dont’s of an Interview.
Giving Presentations: Dealing with Fears, Planning your Presentation, Structuring Your Presentation, Delivering Your Presentation, Techniques of Delivery
Chapter-V (04 Hours)
Group Discussion: Introduction, Communication Skills in Group Discussion, Do’s and Dont’s of Group Discussion.
Contents
|
|
Unit 1: Introduction to Communication Skills
|
|
|
1.1.
|
Communication
|
11
|
|
1.1.1.
|
Meaning and Definition of Communication
|
11
|
|
1.1.2.
|
Features/ Nature of Communication
|
11
|
|
1.1.3.
|
Purpose of Communication
|
12
|
|
1.1.4.
|
Elements/Components of Communication
|
12
|
|
1.1.5.
|
Communication Process
|
13
|
|
1.1.5.1.
|
Source/Sender
|
13
|
|
1.1.5.2.
|
Message
|
14
|
|
1.1.5.3.
|
Encoding
|
14
|
|
1.1.5.4.
|
Channel
|
14
|
|
1.1.5.5.
|
Decoding
|
15
|
|
1.1.5.6.
|
Receiver
|
15
|
|
1.1.5.7.
|
Feedback
|
15
|
|
1.1.5.8.
|
Context
|
16
|
|
1.1.6.
|
Role/ Importance/Significance of Communication
|
16
|
|
1.2.
|
Effective Communication
|
17
|
|
1.2.1.
|
Concept of Effective Communication
|
17
|
|
1.2.2.
|
Principles of Effective Business Communication
|
18
|
|
1.2.3.
|
7Cs/Essentials of Communication
|
19
|
|
1.3.
|
Barriers to Communication
|
21
|
|
1.3.1.
|
Introduction
|
21
|
|
1.3.2.
|
Types of Barriers to Communication
|
22
|
|
1.3.2.1.
|
Physiological Barriers
|
22
|
|
1.3.2.2.
|
Physical Barriers
|
23
|
|
1.3.2.3.
|
Cultural Barriers
|
23
|
|
1.3.2.4.
|
Language Barriers
|
24
|
|
1.3.2.5.
|
Gender Barriers
|
26
|
|
1.3.2.6.
|
Interpersonal Barriers
|
27
|
|
1.3.2.7.
|
Psychological or Emotional Barriers
|
27
|
|
1.3.2.8.
|
Organisational Barriers
|
28
|
|
1.3.2.9.
|
Personal Barriers
|
29
|
|
1.3.2.10.
|
Socio-Psychological Barriers
|
30
|
|
1.3.2.11.
|
Technological Barriers
|
31
|
|
1.3.3.
|
Other Barriers
|
31
|
|
1.3.4.
|
Strategies for Overcoming Barriers
|
32
|
|
1.4.
|
Types/Channels of Communication
|
33
|
|
1.4.1.
|
On the Basis of Organisational Structure
|
34
|
|
1.4.1.1.
|
Formal Communication
|
34
|
|
1.4.1.2.
|
Informal Communication
|
35
|
|
1.4.1.3.
|
Formal Vs. Informal Communication
|
36
|
|
1.4.2.
|
On the Basis of Direction
|
37
|
|
1.4.2.1.
|
Vertical Communication
|
37
|
|
1.4.2.2.
|
Horizontal Communication or Lateral Communication
|
40
|
|
1.4.2.3.
|
Diagonal Communication or Crosswise Communication
|
41
|
|
1.4.3.
|
On the Basis of Way of Expression
|
42
|
|
1.4.4.
|
Internal Communication vs. External Communication
|
43
|
|
1.5.
|
Communication Perspective
|
43
|
|
1.5.1.
|
Introduction
|
43
|
|
1.5.2.
|
Components of Perception
|
44
|
|
1.5.3.
|
Factors Affecting Our Perspectives in Communication
|
45
|
|
1.5.3.1.
|
Visual Perception
|
45
|
|
1.5.3.2.
|
Language
|
47
|
|
1.5.3.3.
|
Past Experiences
|
47
|
|
1.5.3.4.
|
Prejudices
|
48
|
|
1.5.3.5.
|
Feelings
|
49
|
|
1.5.3.6.
|
Environment
|
49
|
|
1.6.
|
Summary
|
50
|
|
1.7.
|
Exercise
|
51
|
|
|
|
|
|
|
Unit 2: Elements and Styles of Communication
|
|
|
2.1.
|
Verbal Communication
|
53
|
|
2.1.1.
|
Introduction
|
53
|
|
2.1.2.
|
Characteristics of Verbal Communication
|
53
|
|
2.1.3.
|
Types of Verbal Communication
|
54
|
|
2.1.4.
|
Role of Verbal Communication in Conveying Messages and Building Relationships
|
54
|
|
2.1.5.
|
Importance/ Advantages of Verbal Communication
|
55
|
|
2.1.6.
|
Challenges in Verbal Communication
|
55
|
|
2.1.7.
|
Strategies to Enhance Verbal Communication Skills
|
55
|
|
2.2.
|
Face-to-Face Communication
|
56
|
|
2.2.1.
|
Introduction
|
56
|
|
2.2.2.
|
Elements of Face to Face Communication
|
57
|
|
2.2.3.
|
Role/Importance of Face-to-Face Communication
|
60
|
|
2.3.
|
Non-Verbal Communication
|
61
|
|
2.3.1.
|
Introduction
|
61
|
|
2.3.2.
|
Characteristics of Non-Verbal Communication
|
62
|
|
2.3.3.
|
Types of Non-verbal Communication
|
63
|
|
2.3.4.
|
Methods of Non-Verbal Communication
|
66
|
|
2.3.5.
|
Role/Importance/Significance of Non-Verbal Communication
|
69
|
|
2.4.
|
Communication Styles
|
70
|
|
2.4.1.
|
Introduction
|
70
|
|
2.4.2.
|
The Communication Styles Matrix
|
70
|
|
2.4.3.
|
Direct Communication Style
|
71
|
|
2.4.4.
|
Spirited Communication Style
|
72
|
|
2.4.5.
|
Systematic Communication Style
|
73
|
|
2.4.6.
|
Considerate Communication Style
|
74
|
|
2.5.
|
Summary
|
75
|
|
2.6.
|
Exercise
|
76
|
|
|
|
|
|
|
Unit 3: Listening and Writing Skills
|
|
|
3.1.
|
Basic Listening Skills
|
78
|
|
3.1.1.
|
Introduction
|
78
|
|
3.1.2.
|
Elements of Effective Listening
|
79
|
|
3.1.3.
|
Objectives of Listening
|
79
|
|
3.1.4.
|
Process of Listening
|
80
|
|
3.1.5.
|
Types of Listening
|
80
|
|
3.1.6.
|
Self-Awareness in Listening
|
82
|
|
3.1.7.
|
Listening in Difficult Situation
|
83
|
|
3.1.8.
|
Importance of Listening
|
84
|
|
3.1.9.
|
Methods for Improving Listening Skills
|
86
|
|
3.1.10.
|
Barriers to Listening
|
87
|
|
3.1.11.
|
Overcoming the Barriers to Listening
|
88
|
|
3.1.12.
|
Difference between Listening and Hearing
|
91
|
|
3.1.13.
|
Listening Skills in Pharmacy Practice
|
91
|
|
3.2.
|
Active Listening
|
92
|
|
3.2.1.
|
Introduction
|
92
|
|
3.2.2.
|
Guidelines for Becoming an Active Listener
|
92
|
|
3.2.3.
|
Advantages of Active Listening
|
93
|
|
3.2.4.
|
Disadvantages of Active Listening
|
94
|
|
3.2.5.
|
Three A’s of Active Listening
|
94
|
|
3.2.6.
|
Difference between Active Listening and Passive Listening
|
94
|
|
3.3.
|
Written Communication
|
95
|
|
3.3.1.
|
Meaning & Definition of Written Communication
|
95
|
|
3.3.2.
|
Characteristics of Written Communication
|
95
|
|
3.3.3.
|
Types of Written Communication
|
96
|
|
3.3.4.
|
Advantages of Written Communication
|
99
|
|
3.3.5.
|
Disadvantages of Written Communication
|
99
|
|
3.3.6.
|
When & When not to use Written Communication
|
100
|
|
3.3.7.
|
Effectiveness of Written Communication for Complex Information
|
102
|
|
3.4.
|
Writing Skills
|
102
|
|
3.4.1.
|
Introduction
|
102
|
|
3.4.2.
|
Purpose of Writing
|
103
|
|
3.4.3.
|
Principles of Effective Writing
|
103
|
|
3.4.4.
|
Process of Writing
|
105
|
|
3.4.5.
|
Writing Effectively
|
106
|
|
3.4.5.1.
|
Subject Lines
|
106
|
|
3.4.5.2.
|
Put the Main Point First
|
107
|
|
3.4.5.3.
|
Know your Audience
|
108
|
|
3.4.5.4.
|
Organisation of the Message
|
109
|
|
3.4.6.
|
Importance of Writing
|
110
|
|
3.4.7.
|
Strategies/Techniques for Improving Writing Skills
|
111
|
|
3.4.8.
|
Common Factors that Affect the Writing Skills
|
113
|
|
3.4.9.
|
Clarity and Correctness in Writing
|
114
|
|
3.5.
|
Job Application
|
115
|
|
3.5.1.
|
Introduction
|
115
|
|
3.5.2.
|
Content of a Job Application
|
115
|
|
3.5.3.
|
Examples of Job Application
|
116
|
|
3.6.
|
Paragraph Writing
|
118
|
|
3.6.1.
|
Introduction
|
118
|
|
3.6.2.
|
Tips to Write a Good Paragraph
|
118
|
|
3.6.3.
|
Examples of Paragraph Writing
|
119
|
|
3.7.
|
Summary
|
122
|
|
3.8.
|
Exercise
|
123
|
|
|
|
|
|
|
Unit 4: Interview and Presentation Skills
|
|
|
4.1.
|
Interview Skills
|
125
|
|
4.1.1.
|
Meaning and Definition of Interview
|
125
|
|
4.1.2.
|
Purpose/Objectives of an Interview
|
125
|
|
4.1.3.
|
Structure of Interview
|
126
|
|
4.1.4.
|
Types of Interview
|
126
|
|
4.1.4.1.
|
Types of Interview for Selection Purpose
|
127
|
|
4.1.4.2.
|
Types of Interview for Other Purposes
|
129
|
|
4.1.5.
|
Interviewee’s Preparation
|
130
|
|
4.1.5.1.
|
Before the Interview
|
130
|
|
4.1.5.2.
|
On the Day of Interview
|
131
|
|
4.1.5.3.
|
During the Interview
|
132
|
|
4.1.5.4.
|
After the Interview
|
132
|
|
4.1.6.
|
Interviewer’s Preparation
|
132
|
|
4.1.6.1.
|
Before the Interview
|
133
|
|
4.1.6.2.
|
During the Interview
|
133
|
|
4.1.6.3.
|
After the Interview
|
133
|
|
4.1.7.
|
Steps to Plan Interview
|
134
|
|
4.1.8.
|
Essentials Elements for Interview/ Communication Skills for Interview
|
135
|
|
4.1.9.
|
Do’s and Don’ts of an Interview
|
136
|
|
4.1.10.
|
Traits/Qualities required for winning the Interview
|
138
|
|
4.1.11.
|
Importance/ Advantages of Interview
|
139
|
|
4.1.12.
|
Disadvantages of Interview
|
140
|
|
4.1.13.
|
Group Discussion as Part of Interview
|
140
|
|
4.1.14.
|
Telephone Interview
|
141
|
|
4.2.
|
Presentation
|
141
|
|
4.2.1.
|
Introduction
|
141
|
|
4.2.2.
|
Prerequisites/Elements of Effective Presentation
|
142
|
|
4.2.3.
|
Format of Presentation
|
143
|
|
4.2.4.
|
Types of Presentation
|
144
|
|
4.2.5.
|
Dealing with Fears
|
146
|
|
4.2.6.
|
Stages for Giving Presentation
|
147
|
|
4.2.6.1.
|
Planning Your Presentation
|
148
|
|
4.2.6.2.
|
Preparing a Presentation
|
148
|
|
4.2.6.3.
|
Organising/Structuring Your Presentation
|
148
|
|
4.2.7.
|
Factors Affecting Presentation
|
151
|
|
4.2.8.
|
Techniques of Presentation
|
152
|
|
4.2.9.
|
Presentation Skills
|
154
|
|
4.2.10.
|
Essentials of a Good Presentation
|
154
|
|
4.2.11.
|
Role of Body Language in Presentation
|
155
|
|
4.2.12.
|
Do’s and Don’ts for an Effective Presentation
|
156
|
|
4.2.13.
|
Oral Presentation
|
156
|
|
4.2.14.
|
Importance of Rate of Speech, Pitch, Tone and Voice Modulation in Presentation
|
157
|
|
4.3.
|
Summary
|
158
|
|
4.4.
|
Exercise
|
159
|
|
|
|
|
|
|
Unit 5: Group Discussion
|
|
|
5.1.
|
Group Discussion
|
161
|
|
5.1.1.
|
Introduction
|
161
|
|
5.1.2.
|
Purpose/ Objectives of Group Discussion
|
161
|
|
5.1.3.
|
Types of Group Discussion
|
162
|
|
5.1.4.
|
Conducting Group Discussion
|
163
|
|
5.1.5.
|
Communication Skills in Group Discussion
|
163
|
|
5.1.6.
|
Do’s and Don’ts of Group Discussion
|
164
|
|
5.1.7.
|
Guidelines for Effective Group Discussion
|
167
|
|
5.1.8.
|
Factors Affecting Group Discussion
|
168
|
|
5.1.9.
|
Advantages of Group Discussion
|
169
|
|
5.1.10.
|
Disadvantages of Group Discussion
|
170
|
|
5.1.11.
|
Non-verbal Communication in GD
|
170
|
|
5.1.12.
|
Role of Leadership in Group Discussions
|
171
|
|
5.1.13.
|
Challenges faced while Participating in GD
|
172
|
|
5.1.14.
|
Assertive Communication in GD
|
172
|
|
5.1.15.
|
Difference between Group Discussion and Debate
|
173
|
|
5.1.16.
|
Formal Group Discussion versus Informal Group Discussion
|
173
|
|
5.1.17.
|
Evaluation Parameters for Group Discussions
|
173
|
|
5.2.
|
Summary
|
174
|
|
5.3.
|
Exercise
|
175
|
